Gift shopping. Festive parties. Dinner celebrations. People are out and about more than ever during the holidays. That means big business for valet and parking services owners and marketers—if you have the right holiday campaign. You’ll want a merry yet memorable message that will attract new clients, keep existing customers loyal, and boost overall sales. We’ve got a few tips that will help you craft something perfect for the season, and your business.
Hang the Stockings … on Your Website
Here’s a simple yet proven holiday marketing idea … give your website a festive makeover. That means holidizing the design and messaging on all of its customer-facing elements including offer landing pages, footers, headers, and CTAs. Get creative and use festive colors, graphics, and calls to action. If you’re offering special seasonal discounts, make sure they’re the first thing visitors see when they land on your website. Customers will stay on your site longer if it gets them into the holiday spirit. Also, make sure your website is easy to navigate and view on a smartphone. Today’s busy customers want a holiday season that’s both joyous and hassle-free. So they’ll often use their mobile phones to shop for deals, plan events, plus map out their shopping and parking strategies.
Spread Goodwill With a Charity
Give Great Gifts
Of course, it wouldn’t be the holidays without holiday deals. Reward your loyal patrons and attract new customers with seasonal promotions. Offer mulit-visit discounts for holiday shoppers and diners or designated driver specials for partygoers. Provide premium shopping services. For example, have your valets give customers a hand with heavy gifts and packages. Think about adding (for an additional fee!) package pick ups – have customers swing by and drop off gifts already purchased for you to run to their car. Think about adding these types of promotions on tickets, signs by podiums, and even through your app.
Share Shopping Tips and More
Another way to let customers know you’re wishing them a happy holidays is to help them spend more time celebrating and less time worrying about their shopping list. Add free downloadable content to your website like seasonal shopping tips or gift ideas by price or personality type. Go beyond friends and family and offer busy employees and company managers corporate gifting ideas. You might also share a list of your own employees’ favorite holiday cocktail and dessert recipes to help patrons planning seasonal celebrations at the office or at home.
Make a Christmas Movie
In a recent study by Demand Metric, 95% of B2B marketers said video marketing and sales content is becoming more important to their companies. Apply this data to your holiday marketing strategy by filming a video of your valet or parking services at work during Christmas and other peak holidays. Give customers a 360-degree virtual tour of your parking structure. Or let them see, step by step, how easy your digital payment system is to use. Then you’ll be able to show, not just tell, customers what makes your business special.