Valet Systems in Airports are Successful!

These valet services are already successful for a number of airports and airlines across the world. Travelers at O’Hare International Airport can get valet for a fee of $61, while Virgin Airlines in Australia is doing it at $63.  In Philadelphia, Pacifico Car dealerships has Pacifico Airport Valet, aiding patrons with parking issues and cross selling their auto servicing and detailing services at the same time. These services cater even more to travelers’ needs; they valet your car, service it, pick you up when you return and drop you off all for a nominal fee.

What about Airline Valet Systems?

Airlines can benefit by offering passengers the value of a valet service in a different manner. They can offer it complementary to business clients and premium airline mile-point holders.

Valet is a unique area that airlines can utilize to their benefit. Most travelers are looking for services that make their journeys easier. A private valet service gives their clients a personalized experience and keeps fliers coming back.

Making Valet Your Next Business!

Valet can be offered almost anywhere that a business operation permit can be obtained. Find equipment that works for your new business from The Valet Spot. The Valet Spot offers portable valet podiums and kiosks to help you get your business model off the ground. Additionally, you can find all the accessories you need to make sure your valet service thrives.

Do you want to stand out in the crowd?

A great valet company invests in a professional podium.

Options at The Valet Spot

The Professional Kiosk

Integrated LED option w/ rechargeable sealed battery
The Professional Valet Kiosk with LEDs

One of our most popular choices is the Professional Kiosk. This podium is perfect for high traffic areas, such as airports. This sleek podium was designed with a stainless steel front panel and a modern, curvy appearance.

The optional integrated LED kit lights the front panel of the kiosk and the kiosk’s working surface and storage area below. This LED feature helps with visibility at night which is important in an airport setting where travelers are coming and going at all hours of the day and night.

The professional kiosk is a smart choice for your new business because it includes:

  • 400 key capacity
  • Modern curved appearance with stainless steel accents
  • LED options
  • The kick plate conceals the casters from view making it look more permanent
  • 2 locking casters to help the podium stay in place

The Key Box Stand

Keybox with keypad and stand
Keybox with keypad and stand

Often, the parking staff is set up with a reception kiosk or has a built-in reception counter already. To get a valet service set up, all they require is the valet equipment. The Key Box stand is perfect for established teams who just need mobility and the locking key box to secure patron’s keys. The stand can hold up to two key boxes on the frame, enabling you to grow your stand as your business grows!

The Key Box model is the perfect option for a new or an established airport valet business. The capabilities of the Key Box stand include:

  • Easy to move
  • 100 key capacity
  • can add an additional keybox, to make 200 keyhooks
  • It has wheels

The Stainless Steel Podium

All Stainless Steel Valet Podium
Stainless Steel Valet Podium

Standing out is easy to do with the Stainless Steel podium! This podium catches your eye, looks elegant, and will provide a lifetime of valet professionalism. The entire structure is composed of stainless steel. Due to this model being top-quality, this podium is ideal for airports with harsher weather conditions such as heat, humidity, and/or coastal air.

This podium has the look of a permanent fixture with the ability to be mobile all wrapped into one top-of-the-line podium. The Stainless Steel Podium is a great option for airports with features such as:

  • Locking Casters – Easy to move
  • 50-200 key capacity
  • Large commanding presence
  • Stainless steel trim covering wheels
  • 2 Slam-action locks with 2 keys

Benefits of a Valet Service at airports

A valet service at your local airport will reduce pedestrian traffic and aide passengers who need the extra care and assistance. For example, the Ontario Airport saw a necessity to add an additional valet after seeing a 10% increase in volume. With this growth, they are expecting more passengers who see value in the benefits of the service.

“We work every day to establish new services and expand existing services that are popular with our airport customers,” Wapner said in a statement in April. “Demand for air travel at Ontario is jumping and, as a result, our customers expect services and amenities that increase the convenience factor of traveling through our airport.” -Alan Wapner, the President of the Ontario International Airport Authority.

The Ontario Airport has seen a rise in traffic over the summer. Additionally, they recently added a JetBlue contract with regular non-stop flights to New York. This is sure to add traffic as this was once the airline’s 6th most popular destination. Ontario, while nowhere near the busiest airport to use as an example, only validates that larger airports could see a greater need for a valet service.

The need for simplicity and convenience are crucial to travelers. With valet equipment available from The Valet Spot, you can offer a one-of-a-kind experience. Contact The Valet Spot at 877-959-6452 and work with us to design your airport business the way it should be.

4 Ways the Parking and Valet business can reach their Target Market

In a relatively short amount of time, businesses like Uber, Lyft, Bird Scooter and Lime Bike were able to meet the needs of the traveler who refused paying for parking and travelers who loathed the dreaded “find-a-parking-space” problem that comes with traveling into urban areas. Recently LA Times and San Diego Union Tribune published an article about the impact of Uber and Lyft on the parking industry with Ace Parking claiming a 5-50% reduction in parking. Despite their ups and downs, these businesses have still managed to create a new industry standard. These ride share apps and scooter options create a “easy transportation” which is disrupting the market and reducing the need for a parking spaces. These companies have successfully done this for some years now and more threats to the market are sure to come.

Now its time for the parking and valet business to reinvigorate the “car-come-and-go” or parking service industry.

This blog will offer some suggestions for how the valet and parking businesses can add value to a quickly evolving market. We hope this opens your mind to new ideas and will help you to attract local nearby drivers looking to park.

Add Extra Car Services

The services you add to your menu should lead a customer to park with you over Uber-ing, Lyft-ing, or parking with a direct competitor. Any services you chose should add incremental value. This would essentially be adding a benefit that would help your customer enjoy their parking experience even more. Some examples are:

  • Front Door Drop Off
  • VIP Services
  • Highlight the security of your parking location
  • Details and washes
  • Fluid Topping
  • Vacuuming
  • Rewards memberships
  • Offer flowers or chocolates as a service

As long as you are concentrating on value from the customer’s point of view, any benefit you provide can have a fee when it is valued enough. In reflecting on adding value, your goal is to brainstorm to make sure your services are as attractive as possible. Try to find ways to provide more with optional services and of course service fees. When everyone wants the additional service, you can add it to your standard fees.

Listening to client feedback is another way to add value to your services or strengthen the value of your service packages.

Customer feedback is essential because customers know what they want and tend to be in tune with what your competitors are doing. Also, when clients do not seem to recognize a value you provide, feel free to add operational changes to your staff’s routine.

For example, valet staff could ask if customers would like to know about additional services on a routine basis with all new clients. This can also be occasionally added into the conversational mix with regular patrons. Another example, “Hey Bill, welcome back, the other day you said your wife’s birthday is quickly approaching. I understand you are busy, would you like us to help by having a dozen roses ready in your car when you leave today?” This could be a great value of service to a busy person who already made a statement the day prior they are in the market for a gift and time is their other pain point. Listening is key, and clients want a relationship with their service providers, paying close attention to client needs can unlock more avenues for revenue with clients who already trust your service.

Partner with Non-Competing Businesses

If you partner with the right business at the right locations, you can create an experience that will add value for your customers and help to generate more revenue for you.

For example, if you partner with a local business, you can offer a promotion that combines the two services together for added convenience to your customers. Another example, you can provide jazz festival attendees who bought their tickets via the ticket company you partner 10% off valet services. This promotion can go for a night or for the length of time the jazz festival takes place. A promotion or on-going partnership like this can add revenue and visibility for both businesses.

Find Customers with Mobile Advertising

You can use location-based advertising via Google Nearby and Bluetooth Low Energy (BLE) to access locals who might be seeking parking. With Google Nearby, you can craft a message about your parking service that will appear on a potential customer’s mobile device via a Google Nearby alert. A message like this can easily target people who are looking for your service, and added value will keep them as a customer.
(Bluetooth Low Energy) BLE requires mobile users to have their GPS on, and their Bluetooth enabled. You can offer a “free valet” option to attract nearby customers looking for parking. This may help to attract a market share from Uber or Lyft, because the younger market are constantly looking at their phones, you may be able to get their attention.

Study The Competition

By studying other ideas that have suddenly gotten attention, you can learn about some ideas or processes that may work for your business. Let’s look at the startup company StearClear as an example.

SteerClear’s goal was to provide a ride home for you and your car when you are too intoxicated to drive home. However, this simple idea was not enough to sustain the life of the business. Although the business was featured in publications like Entrepreneur and Tech Crunch, it only reached 1.1 million dollars in investments (according to CrunchBase). Nowadays, the company’s website is defunct and going to Stearclear.com redirects to a case study about the former business.

While StearClear can be studied as a failed attempt within the startup community, it does reveal a possible pain point for a parking and valet company to take on as an opportunity. The SteerClear app page still gets comments that the service is not available in their area.

How will you deal with customers that parked with you but become too intoxicated to drive home?

Aiding the customer who is “prepared to drive, yet unfit or unable to drive home” can be a area of service only you can fill. After all, who wants to Uber away from their car just to come back and drive it home the next morning? Providing flexible options for your customer is ideal to adding value. Also, offering a service like this that looks out for a customer’s well being and keeping the roads safe is an ethical business move on your part.

Therefore, one may conclude that adding a “SteerClear” type service to your valet and parking business could be your parking business’s new revenue model, but hopefully we just have more responsible drivers.

We hope you have enjoyed reading about some ways the parking and valet business can add value and stand out among the competition. The key is to study the customers, listen to their needs. Try to view the service as a relationship and come up with creative ways to keep them coming back to your business while at the same time seeking ways to attract new business. Good luck with your marketing endeavors!